Educate and Empower Bay Area Youth
#TacklingPossible
The award-winning 49ers Foundation is one of the most accomplished nonprofits in the NFL. For nearly 30 years, the Foundation team has harnessed football to educate and empower Bay Area youth through a collective of innovative and community-focused strategies. From award-winning STEAM education and nationally recognized youth football programs to impactful community partnerships with leading nonprofits, we are tirelessly dedicated to inspiring the confidence and collaboration our youth need to tackle what is possible.
PIVOTING DURING THE PANDEMIC
When we reflect on 2020, the year that changed the world, we want to acknowledge that it was hard. It was hard for almost everyone in all the ways that things can be hard. And yet, we feel that we also have a lot to be thankful for.
We are thankful for the 49ers organization and its continued commitment to driving equitable change in the Bay Area. We are thankful we live in a time when technology can keep us connected. We are thankful for our team and colleagues who continue to brainstorm creative events, fundraisers and programs so that we can stay true to our mission. And, last but certainly not least, we are deeply thankful to our sponsors, partners and donors who showed up in very big ways. We hope you enjoy some snapshots of our year and we hope to see you in person again - this football season!
KICKOFF: PLAYERS FOR A PURPOSE
Presented by SAP
In 2020, the virtual version of this player-driven event, Kickoff: Players For a Purpose raised over $450,000, garnered 2M+ impressions, engaged 29 49ers players (both current and alumni), and supported six nonprofit beneficiaries whose work aligns with our mission to educate and empower Bay Area youth! Thanks to the generous support of the event’s presenting sponsor, SAP and others the 49ers Foundation’s first-ever virtual fundraiser went viral by giving fans around the globe the opportunity to engage with their favorite past and present 49ers players and coaches.
COOK-OFF: Tailgate in the Trenches
Presented by NRG
The 49ers Foundation hosted the first-ever 49ers Foundation's Cook-off: Tailgate in the Trenches presented by NRG! Over 215 people, including 20 teachers and coaches, participated in the showdown, including 49ers alumni Steve Bono and Ricky Watters. Team Defense was led by DL Kentavius Street and 49ers EDU presented by Chevron. On the other side of the ball, Team Offense was led by TE Ross Dwelley and 49ers PREP presented by U.S. Bank.
spirit of giving campaign
The 49ers Foundation raised over $90,000 for Bay Area youth by uniting with a group of generous partners to launch the Spirit of Giving Campaign event series. First, the Levi’s® Trucker Jacket Sweepstakes featured one-of-a-kind custom trucker jackets designed by George Kittle, Deebo Samuel, and Jerry Rice. Next, the 49ers Foundation hosted the 4th annual Holiday Sports Auction on KNBR which took place on Giving Tuesday Dec 1st and Wednesday Dec 2nd to give 49ers fans a chance to win great 49ers gifts and give back to a great cause. Finally, the 49ers Foundation joined the other Bay Area professional sports teams to raise nearly $30,000 collectively through #BayAreaUnite.
49ers foundation gameday sweepstakes
Presented by Black Oak Casino
The 49ers Foundation Gameday Sweepstakes presented by Black Oak Casino brought 49ers fans in from all over the world to support the 49ers Foundation's mission while bringing unique prizes directly to our loyal Faithful. In its first season, the Gameday Sweepstakes presented by Black Oak Casino Resort received more than 5,000 individual sweepstakes entries and raised more than $115,000 for Bay Area Youth.
DIG FOR GOLD
The 16 week Dig For Gold program provides 49ers fans the opportunity to score authentic, can’t-buy collectibles from the 49ers locker room while supporting programs that help level the playing field for Bay Area youth. This program engaged 5,000 fans across all 50 states, and raised over $190,000 to support Bay Area Youth.
DIGITAL HUDDLE
Digital Huddle powered by Cisco, Dignity Health, and SAP is a free hub for education and fitness resources. The Foundation’s direct programs EDU and PREP have been creating online resources for parents, coaches, teachers and students since distance learning began in the Spring of 2020. Since then, students in every Bay Area district have engaged with our programs.
GIVING TUESDAY now
On May 5, 2020, citizens, businesses, communities, and nonprofits around the globe came together for Giving Tuesday Now as a day of unity in response to the unprecedented need caused by COVID-19. The 49ers Foundation and the 49ers along with our partners at Cisco, Devcon, Levis®, and NRG joined in support of this day, raising $220,000!
CAL HOPE
In its continued commitment to uplift Bay Area Communities, The 49ers Foundation and CalHOPE partnered to deploy mental health resources and programming throughout the Bay Area to support students, families, and communities in need throughout the COVID-19 pandemic.
PRE-COVID EVENTS & PROGRAMS
(and the type of work we hope to do again, in person, real soon.)
“Power isn’t just about going forward. It’s about not letting anything hold you back.”
Patrick Willis
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